Step 01
Set your business plan
Enter your target investment, operating assumptions and preferred therapeutic area.
All financial figures use your own assumptions in ₹. Projected sales and demand ratings are not verified market forecasts.
Step 02
Build and score your portfolio
Add proposed products or brands. Give each a 1–5 rating for local demand, doctor/customer access, differentiation and supply reliability.
| Product / molecule | Therapy | Buy/unit ₹ | Sell/unit ₹ | Opening qty | Monthly qty* | Demand | Access | Difference | Supply | Fit score | Priority |
|---|
Scoring: Demand 35% + customer access 30% + differentiation 15% + supply reliability 20%, normalized to 100. Score ≥75: shortlist; 55–74: review; below 55: hold.
Step 03
Your financial snapshot
Live calculations based on products and volumes entered above.
Opening stock investment
₹0
Against budget
Stock + cash buffer
₹0
Indicative launch cash requirement
Projected monthly sales
₹0
Sell price × projected monthly qty
Projected monthly gross profit
₹0
Before fixed expenses
Indicative monthly contribution
₹0
Gross profit minus entered fixed expenses
Gross margin
0%
Gross profit ÷ sales
Break-even monthly sales
—
Based on estimated overall gross margin
Total products assessed
0
0 shortlisted
Step 04
Your recommended launch order
A decision aid for product selection—not a substitute for field validation.
01 · Shortlist for launch
Add products to see recommendations.
02 · Validate before committing
Add products to see recommendations.
03 · Hold or reconsider
Add products to see recommendations.
Start with demand. Protect your capital. Expand with evidence.
Choosing products only because margins look attractive can tie up capital in slow-moving inventory. Start with the prescribers and customers you can realistically reach, select a manageable range, test repeat sales, and expand once the numbers justify it.